There’s one simple, easy-to-pose question that will, if you use it consistently, simultaneously improve your closing ratio, shorten your sales cycle, and deepen your relationship and impact within the buying organization. And yet salespeople hardly ever ask this question.
In this episode, we are joined by Dan Solin, a New York Times bestselling author and President of Solin Strategic LLC and Evidence-Based Advisor Marketing. Tune in to this podcast to learn from Dan's wealth of experience and knowledge.
Suppose you're the Chief Revenue Officer of a large enterprise. And suppose that you learn one morning that a number of your top team leaders, people you had hoped to hold on to for years to come, have left unexpectedly – and signed on with your competition.