Most business leaders have grown accustomed to the comforting concept of “normal” market conditions. Today, when these leaders talk about the “new normal,” they are usually talking about the anticipated return to something closely resembling previous market conditions – a predictable status quo that will allow them to focus on administering and fine-tuning various elements of the go-to-market strategy.
George was excited about doing his first full-length sales presentation. Getting past the secretary, getting the first appointment and now going back to meet with the committee, this is what sales is all about, he thought. And to make sure that everything went well, Harold, his sales manager was going with him.
In today’s current market conditions, leaders need to accept that the success of their teams and their companies will rely heavily on striking a collaborative, coordinated balance between creative strategic thinking and effective implementation. The previous model of leadership through top-down, silo-driven ‘command and control’ thinking will no longer suffice.
The STORY: The traffic on the floor had been non-existent since earlier that morning. Bill and the other three salespeople had even given up talking with each other and just sat staring out the window. Not having anything else to do, Bill got up and walked to the door leading out. The other salespeople, alert to this sudden movement, quickly saw that no prospect was in the offing. Then, from out of nowhere, Bill saw someone headed toward the door. Timing is everything, thought Bill.
2020 was the year. Your company was going to experience exponential growth. The plans had been meticulously prepared and presented, blessed by the board, applauded by all business unit leaders around the table.
The STORY: Tim was getting more and more frustrated with cold calling. For the past three days, no matter what he did, the result was always the same — no one wanted to make an appointment. Thumbing through the index cards one more time, he realized he was on the last one.