Most business leaders have grown accustomed to the comforting concept of “normal” market conditions. Today, when these leaders talk about the “new normal,” they are usually talking about the anticipated return to something closely resembling previous market conditions – a predictable status quo that will allow them to focus on administering and fine-tuning various elements of the go-to-market strategy.
George was excited about doing his first full-length sales presentation. Getting past the secretary, getting the first appointment and now going back to meet with the committee, this is what sales is all about, he thought. And to make sure that everything went well, Harold, his sales manager was going with him.
Mike Montague interviews the Email Marketing Heroes, Rob, and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.
In today’s current market conditions, leaders need to accept that the success of their teams and their companies will rely heavily on striking a collaborative, coordinated balance between creative strategic thinking and effective implementation. The previous model of leadership through top-down, silo-driven ‘command and control’ thinking will no longer suffice.